Original Arcade Titles
Self-published action games designed around one perfect mechanic — high-score loops, tight input windows, and readable chaos on every screen.
Melbourne arcade studio
Fast, tactile arcade games built to be played on repeat.
ActionArcadeLab.ink is a small Melbourne studio making twitchy, replayable action games — original titles, co-development for other teams, and custom cabinet builds for venues.
- 11
- Titles shipped
- 4.7★
- Average store rating
- 2.1M
- Lifetime players
A note from the founder
We build games the way we wish arcades still felt.
I started ActionArcadeLab.ink in a Little Bourke Street loft after fifteen years bouncing between mobile studios and the last of Melbourne’s CBD arcades. The pitch was simple: make action games with instant controls, a 90-second learning curve, and a reason to press start one more time.
Everything we ship is tested on a real cabinet before it ever hits a screen. If a run doesn’t make the team lean forward within the first ten seconds, it goes back to the whiteboard. That obsession with feel is the whole studio in one sentence.
Marcus Whitlock
Founder & Creative Director
What we do
Three ways we make things move
From a single prototype to a full cabinet install, we scope the work around how the game should feel in your hands.
Studio Co-Development
We embed with your team to sharpen combat feel, tune difficulty curves, and ship the last 20% that makes a build sing. Sprint-based, no lock-in.
Custom Cabinet Builds
Bespoke arcade cabinets for bars, expos, and offices — hardware, artwork, and a exclusive title tuned to the venue, delivered install-ready.
Our games
A few runs from the lab
Select a title to see it up close. Every screenshot is pulled straight from a shipped or in-development build.
Players & partners
What people say after the first run
Feedback from players, venue owners, and the studios we co-develop with.
Neon Dash ate my entire lunch break for a month. It’s the only mobile game I’ve finished a run on and immediately restarted. That never happens.
We put their custom Dust Rally cabinet in the front bar and it hasn’t stopped drawing a crowd. The build quality and the artwork are genuinely gorgeous.
Marcus and the team spent three sprints on our combat feel and the difference is night and day. Our reviews specifically call out how good the game feels now.
Grid Breaker at the expo booth had a queue all weekend. Easy to pick up, brutal to master — exactly what an arcade game should be.
Services & pricing
Ways to work with the lab
Transparent starting prices in AUD. Every engagement kicks off with a free 45-minute scoping call.
Prototype Sprint
A$4,900flat
A two-week build to prove out one core mechanic before you commit to a full game.
- Playable vertical slice
- One core mechanic, fully tuned
- Cabinet + desktop test build
- Recorded feel-and-feedback review
Co-Development
A$8,500/ month
We embed with your team on a rolling monthly basis to ship the parts that make it sing.
- Dedicated designer + engineer
- Weekly playable builds
- Combat & difficulty tuning
- Shared backlog, no lock-in contract
- Priority Melbourne on-site days
Custom Cabinet
from A$14,000per build
A full arcade cabinet with bespoke hardware, artwork, and an exclusive title.
- Hardware design & assembly
- Custom wrap & marquee artwork
- Exclusive tuned title
- Delivery & on-site install
- 12-month service warranty
Get in touch
Tell us about the game you want to make
Send a few details and we’ll get back within one business day to set up a scoping call.
Studio details
- Phone+61 3 9654 3982
- Studio59 Little Bourke Street, Melbourne VIC 3000
- Email[email protected]
- HoursMon–Fri, 9:00am–6:00pm AEST